FAQ #10

What happens if I don’t validate my “risky” emails for my email campaign?

If you don’t validate your “risky” emails before proceeding with your email campaign, you may face significant consequences that could hamper your marketing efforts.

Many people choose to either discard these risky emails or include them in their campaigns without validation. Both approaches, however, come with their own set of drawbacks.

Discarding these emails implies that a substantial portion of your lead list, often as much as 42%, is left unutilized. You’re likely missing out on huge opportunities. 

If you include risky emails without validation, this can result in burned domains or your account getting shut down due to these emails potentially leading to hard bounces. High bounce rates can damage your domain’s reputation.