How does Scrubby work with my existing tech stack?
Scrubby.io is designed to seamlessly integrate with your existing tech stack, enhancing your email validation process without requiring you to replace the tools you already rely on. Here’s how Scrubby fits into your workflow and elevates your email marketing strategy:
Complementing Your Current Tools:
Many traditional tools, such as Apollo, ZoomInfo, and Cognism, perform basic email validation by sorting addresses into valid and invalid categories. These tools are great for quickly weeding out obviously invalid emails but often struggle with “risky” emails. These are typically stored on catch-all servers that accept any email sent to them, regardless of whether the specific address actually exists. This makes it challenging for standard validation tools to accurately determine their deliverability.
Enhancing Risky Email Verification:
This is where Scrubby.io comes into play. Instead of replacing your existing tools, Scrubby works alongside them, adding an extra layer of verification for those “risky” emails that traditional tools can’t confidently classify. When your current tools flag an email as “risky,” it doesn’t mean that the address is necessarily invalid, but it does mean that sending to it could result in high bounce rates or other deliverability issues if not properly validated.
How Scrubby.io Works:
- Deeper Validation for Risky Emails: When your existing tool labels an email as “risky,” you can utilize Scrubby.io for a more detailed validation. Scrubby takes over where your standard validation ends, focusing specifically on these hard-to-verify addresses.
- Sending Blank Emails at Scale: Scrubby performs what we call a “hard test” by sending actual blank emails to these addresses at scale. This method tests the waters in real time to see whether these emails will bounce or not. By observing which emails successfully deliver and which do not, Scrubby provides precise insights into the true status of these risky addresses.
- Real-Time Deliverability Insights: The data collected from these tests gives you actionable insights into the deliverability of your “risky” emails. If an email bounces, you know it’s likely invalid or the server rejected it due to various reasons such as being a catch-all. This real-time data helps you make informed decisions about whether to include these emails in your campaigns, reducing the risk of high bounce rates and maintaining your sender reputation.
Seamless Integration and Workflow:
Scrubby is built to integrate smoothly with the tools you already use, like Apollo, ZoomInfo, and others. By working in tandem with your current tech stack, Scrubby allows you to enhance your email validation process without disrupting your existing workflow. This ensures that your email campaigns are targeted, efficient, and effective.
Maximize Your Campaign Success with Scrubby.io
By adding Scrubby.io to your tech stack, you gain a powerful tool for ensuring the quality of your email lists, particularly for those tricky “risky” emails. Don’t let uncertain email addresses jeopardize your campaigns. Use Scrubby.io to confidently validate and maximize the potential of every lead on your list.
