Email validation has always been a critical component of successful business outreach. While traditional validation tools help maintain list hygiene, they often leave money on the table by discarding potentially valuable leads. The new integration between Bouncer and Scrubby changes this paradigm, offering a comprehensive solution that both protects your sender reputation and maximizes your lead potential.
Understanding the Two-Layer Advantage
Bouncer: Your First Line of Defense
Bouncer has established itself as a leading email verification service by excelling at:
- Real-time email validation with industry-leading accuracy
- Immediate identification of invalid email addresses
- Protection against hard bounces
- Quick detection of disposable email addresses
- Maintaining high deliverability rates
This first layer of validation ensures you’re working with fundamentally sound email addresses. However, traditional validation often stops here, potentially missing out on valuable opportunities.
Scrubby: Unlocking Hidden Value
This is where Scrubby’s innovative approach comes in. Scrubby specializes in recovering what other tools mark as “risky” emails, providing:
- Advanced validation for catch-all domains
- Processing of complex email setups
- Integration with major data providers and CRM tools
- Recovery of up to 80% of traditionally flagged “risky” emails
The “Risky” Email Dilemma
What exactly makes an email “risky”? Traditional validation tools flag emails as risky when they:
- Belong to catch-all domains
- Have complex server setups
- Are potentially disposable addresses
- Show patterns that might lead to hard bounces
- Could impact sender reputation
Here’s the crucial insight: Up to 30% of emails in B2B databases get flagged as “risky” by standard validation tools. However, our data shows that up to 80% of these supposedly risky emails are actually valuable leads. This means businesses following traditional validation advice might be throwing away a significant portion of their potential revenue.
The Revenue Impact
Let’s break down the business impact of this integrated approach:
- Expanded Lead Pool
- Recovery of previously discarded leads
- Access to decision-makers in companies using catch-all domains
- Broader reach within target organizations
- Enhanced Sender Reputation
- Clean lists maintain high deliverability
- Reduced bounce rates
- Protected sender score despite working with “risky” emails
- Operational Efficiency
- Seamless integration with existing tools
- Automated two-layer verification process
- Reduced manual verification needs
Real-World Integration Benefits
The Bouncer + Scrubby integration works seamlessly with your existing tech stack, including:
- Data Providers: Zoominfo, Cognism
- Email Verification Tools: MillionVerifier, ZeroBounce, NeverBounce
- CRM Tools: Clay, Smartlead, Instantly
This means you can maintain your current workflow while significantly improving your results.
The Bottom Line
Consider this scenario: If your business typically removes 30% of emails marked as “risky,” and 80% of those are actually valid, you’re potentially losing access to 24% of your total lead pool. This translates directly to lost revenue opportunities.
The Bouncer + Scrubby integration helps you:
- Capture leads others miss
- Maintain high deliverability standards
- Increase conversion rates
- Boost overall campaign ROI
Moving Forward
The future of email validation isn’t about simply removing risky emails—it’s about intelligently processing them to unlock their potential value. The Bouncer + Scrubby integration represents a significant step forward in this evolution, helping businesses maximize their outreach potential while maintaining high deliverability standards.
For businesses serious about maximizing their email marketing and sales outreach efforts, this integration offers a competitive advantage that directly impacts the bottom line. Don’t let valuable leads slip through the cracks—embrace the power of comprehensive email validation.
Ready to transform your email validation process? Get started today and watch your conversion rates soar with leads your competitors might be missing.
