NeverBounce Vs ZeroBounce Vs Scrubby Comparison Review 2024

Email marketing remains a cornerstone of effective digital marketing strategies. However, its success hinges significantly on the quality of the email list used. Enter email validation tools – indispensable allies for marketers looking to maintain clean, responsive email lists. This article provides an in-depth comparison of three leading email validation tools: NeverBounce, ZeroBounce, and Scrubby, focusing on their features, handling of catch-all email addresses, and customer reviews.

What is Email Validation and Why It’s Important to Have a Clean List

Email validation is the process of verifying the accuracy and quality of email addresses within a database. It involves checking the syntax, domain, and mailbox of each email address to ensure they are valid and can receive emails. This process helps in identifying and removing invalid, inactive, or harmful email addresses from your list.

Importance of Email Validation

  1. Improved Deliverability: A clean email list reduces bounce rates, ensuring that your emails reach the intended recipients.
  2. Enhanced Sender Reputation: ISPs monitor bounce rates; high bounce rates can damage your sender reputation, leading to your emails being marked as spam.
  3. Cost Efficiency: Many email service providers charge based on the number of emails sent. Sending emails to invalid addresses wastes resources.
  4. Accurate Analytics: A validated list ensures that your email marketing analytics reflect real engagement, helping you make better data-driven decisions.
  5. Compliance: Adhering to data protection regulations like GDPR and CAN-SPAM is easier with a validated email list, avoiding potential fines.
  6. More Revenue from Catch-All Emails: By validating catch-all emails, you can acquire more leads and potentially increase your revenue. Scrubby helps you reclaim 40 to 60% of your email list that might otherwise be lost.
  7. Competitive Advantage: Leveraging email validation gives you an edge over companies that don’t use it. With a clean and validated list, your emails are more likely to be delivered and engaged with, boosting your overall marketing effectiveness.
  8. 4X Results from Email Campaigns: With a validated email list, your email campaigns can yield up to four times better results. Higher deliverability and engagement rates translate into more successful marketing efforts, driving better ROI.

NeverBounce vs ZeroBounce vs Scrubby: Key Features

When choosing an email validation tool, it’s crucial to compare their features comprehensively. Here’s how NeverBounce, ZeroBounce, and Scrubby stack up against each other.


Key Features:

  • Real-time Verification: NeverBounce offers real-time email verification, ensuring the most current status of an email address.
  • Bulk Email List Cleaning: Users can upload entire lists for bulk cleaning.
  • Bounce Analysis: Detailed bounce analysis reports.
  • API Integration: Seamless integration with various platforms and CRMs.
  • Accuracy and Speed: Known for its high accuracy and quick processing times.


Key Features:

  • Real-time Verification: ZeroBounce also offers real-time email verification.
  • Advanced Reporting: Provides comprehensive reports that include detailed insights on each email address.
  • API Integration: Supports a wide range of integrations with marketing and CRM platforms.
  • AI Scoring System: Uses artificial intelligence to score email addresses based on activity levels and engagement.
  • Data Append: Enriches email data by adding missing information such as names and locations.


Key Features:

  • Accuracy: 98.7% accuracy in validating hard bounces
  • User-friendly Interface: An intuitive dashboard that simplifies the email validation process.
  • Bulk Email List Cleaning: Similar to the others, Scrubby allows for bulk list cleaning.
  • Integration:Compliance with All SMTP-based email verification tools, such as ZeroBounce, NeverBounce, Hunter, MailerLite, MailerCheck, etc.
  • Affordable Pricing: Scrubby is noted for its cost-effectiveness while maintaining high validation standards. It also offers free trial with up to 100 validation email credits
PlatformKey featureIdentifying or validating risky emailsPriceFree trial
Email verification services for catch-all emails

Scrubby is the only solution that can validate risky emails

Starts at $27 per month for 1000 validation credits, and a credit rollover
Yes, with 100 credits included
Real-time email verification and email cleaning service

Identifying risky emails

Starts at $0,008 per email

Email verification platform to remove invalid, disposable, spam trap, abusive and other harmful email addresses
Identifying risky emailsStarts at $0,008 per email
NeverBounce vs ZeroBounce vs Scrubby: Comparison

What Distinguishes ZeroBounce vs NeverBounce vs Scrubby in Handling Catch-All Email Addresses for Email Marketing?

Handling catch-all email addresses – those that accept all emails regardless of whether the recipient exists – is a significant challenge for email marketers. Here’s how each tool approaches this issue:


NeverBounce offers specific identification for catch-all email addresses. However, its handling of these addresses focuses on determining the highest probability of deliverability, ensuring that marketers can make informed decisions about sending emails to these addresses.


ZeroBounce uses its AI scoring system to evaluate catch-all email addresses, assessing their engagement levels and activity history. This approach allows marketers to gauge the potential effectiveness of sending emails to catch-all addresses, thus reducing the risk of high bounce rates.


Scrubby is a validation platform that stands out with its advanced ability to validate catch-all and risky emails. Unlike most email validation tools, which typically categorize emails into valid, invalid, or catch-all/risky and often lead to discarding the latter due to high bounce rates, Scrubby empowers users to reclaim 50% of their email list that would otherwise be lost.

NeverBounce vs ZeroBounce vs Scrubby: Customer Reviews

Scrubby secured its place as the 2nd highest performer in the email validation market on a platform like G2,the world’s largest and most trusted software marketplace. It surpassed renowned competitors such as MillionVerifier, BriteVerify, NeverBounce, Hunter, and DeBounce.

Scrubby has a 4.9 rating on G2

NeverBounce has a 4.4 rating on Capterra

ZeroBounce has a 4.6 rating on G2

Combining Verification and Validation Processes for Optimized Email Marketing

Understanding the Difference: Email Verification vs. Email Validation

  • Email Verification: Ensures that an email address exists and can receive emails. It checks the syntax, domain, and mailbox status.
  • Email Validation: Goes a step further by also verifying the email’s engagement level and activity history, often using AI and historical data.

Combining both processes is crucial for maintaining a clean and effective email list. Scrubby, with its integrations with ZeroBounce and NeverBounce, offers a comprehensive solution that covers both verification and validation, ensuring your email marketing campaigns are optimized for success.

Scrubby Integrating with ZeroBounce

Scrubby enhances its functionality by integrating seamlessly with ZeroBounce, combining the strengths of both platforms to offer superior email validation and verification services.

Benefits of Integration:

  1. Enhanced Data Accuracy: Utilize ZeroBounce’s AI-powered scoring and Scrubby’s real-time validation for highly accurate email lists.
  2. Comprehensive Insights: Gain detailed reports and analytics from both platforms, offering deeper insights into email list quality.
  3. Seamless Workflow: Integration ensures smooth data flow and consistency across platforms, optimizing email marketing efforts.

Scrubby Integrating with NeverBounce

Scrubby also integrates effectively with NeverBounce, creating a robust email validation system that leverages the best features of both tools.

Benefits of Integration:

  1. Real-time and Bulk Validation: Combine NeverBounce’s high accuracy and fast processing with Scrubby’s real-time verification.
  2. Improved Deliverability: Enhanced list cleaning processes reduce bounce rates and improve email deliverability.
  3. User-Friendly Interface: Enjoy the ease of use of Scrubby’s platform while benefiting from NeverBounce’s detailed bounce analysis.

Why Integrate Scrubby with Zerobounce or Neverbounce? 

By tapping into the competencies of Scrubby and ZeroBounce/Neverbounce,, businesses can formulate an impeccable email strategy in a few structured steps:

  • Acquisition: Acquire data from lead generation vendors such as Apollo or Golden Leads for initial email list acquisition.
  • Preliminary Verification: Engage ZeroBounce for an initial, thorough sweep, effectively separating valid from invalid addresses.
  • In-Depth Validation: Utilize Scrubby to methodically validate ‘Risky’ and catch-all addresses, ensuring no potential lead is prematurely dismissed.
  • Campaign Rollout: Apply the verified and validated email list in your targeted email campaigns, ensuring precision and impact.

Maximize Your Email Marketing Success with Scrubby: Affordable Pricing 

Scrubby offers competitive and affordable pricing options to fit various business needs:

Monthly Subscription: Starts at $27 per month. This plan equips you with 1,000 email validation credits, ideal for small to medium-sized businesses. 

Pay as you go: Provides significant discounts, making it a cost-effective solution for ongoing email validation.

For larger organizations, our corporate and enterprise tiers offer up to 1 million credits at competitive rates, dropping to as low as 1 cent per credit. Select from our structured plans or reach out to our customer support for a custom solution tailored to your needs.

With its powerful features and integrations, Scrubby ensures your email lists are clean, accurate, and ready to drive successful marketing campaigns. Sign up today and try Scrubby  with 100 complimentary credits

Conclusion- Avoid Getting Labeled as Spammer

Understanding the origin of the term “spam” and what makes an email spam is essential for marketers to avoid common pitfalls and maintain a positive sender reputation. By keeping your email lists clean and your marketing practices ethical, you can avoid being labeled as a spammer.Don’t let invalid email addresses hold back your lead generation efforts. Try Scrubby today and experience the benefits of a clean, validated email list. Your campaigns will thank you.

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Amit Singh

Amit Singh is a seasoned digital marketing professional with diverse experience across multiple industries, including IT, travel, entertainment, publishing, and digital marketing agencies. He serves as a Growth Manager for Vendisys, Scrubby, Golden Leads, Inboxy, and other Vendisys entities, where he leverages his extensive expertise to drive growth and achieve business objectives.