How can I best utilize Scrubby?
To get the most out of Scrubby, it’s important to understand how and when to use this powerful email validation tool. Scrubby is designed to be your go-to solution for handling “risky” emails that standard email validation tools might struggle with. Here’s how you can best utilize Scrubby for maximum efficiency and effectiveness:
1. Focus on “Risky” Emails:
Scrubby is specifically tailored for validating emails that fall into the “risky” category. These are the email addresses that other SMTP-based validation tools like ZeroBounce, NeverBounce, and MillionVerifier typically classify as Catch-All or Accept-All. These tools often don’t provide a clear determination of whether these addresses are valid or invalid, making it difficult for marketers to make informed decisions. This is where Scrubby shines. By focusing on validating these “risky” emails, Scrubby can help you decide which addresses are worth keeping on your list and which should be removed to protect your sender reputation.
2. Handle Emails Other Tools Can’t Verify:
Many data providers, including ZoomInfo, Apollo, and Cognism, may label certain emails as Risky or Guessed, or assign them a low confidence validation score (typically under 90%). These scores indicate uncertainty and can make it challenging to decide whether to include these emails in your campaigns. Scrubby goes a step further by providing a deeper analysis of these risky emails, giving you a more accurate understanding of their deliverability potential. This capability allows you to clean your email lists more effectively and maintain high deliverability rates without accidentally discarding potentially valuable contacts.
3. Improve Your Campaign Results:
By leveraging Scrubby for those tricky, uncertain email addresses, you can significantly reduce bounce rates and improve your overall campaign performance. Scrubby’s unique ability to go beyond standard SMTP checks and incorporate advanced validation methods for risky and catch-all emails means you get a more comprehensive evaluation of your email list. This results in higher accuracy and fewer deliverability issues, ensuring that your emails reach their intended recipients and that your marketing efforts are not wasted.
4. Protect Your Sender Reputation:
Using Scrubby strategically to validate only risky emails ensures that your sender reputation remains strong. Sending to unverified or high-risk addresses can lead to an increase in bounces, spam complaints, and even blacklisting. By removing these addresses from your list, Scrubby helps you maintain a healthy sender score and improves your chances of reaching the inbox rather than the spam folder.
