Email Marketing has a big impact on keeping your clients on track with your business news, products, and service development. So, the marketers know how it is important to get a high deliverability rate through the campaign. However, you can not totally avoid picking out the invalid email addresses. Thus, the email lists sometimes include addresses that are inactive, risky, or not available. Here is when email verification tools come in handy. They do the whole manual work instantly by helping you verify risky emails which are usually tossed away as no one wants to risk his IP reputation.
The Dichotomy Between Email Verification and Validation
Distinguishing between email verification and validation is crucial to comprehending their pivotal roles in email marketing campaigns:
- Verification segregates emails into “Valid”, “Invalid”, and “Risky” categories in real-time, while
- validation further scrutinizes those precarious, “risky” emails, ensuring the integrity and reliability of your email lists.
Navigating Through the Benefits
From safeguarding the sender’s reputation to assuring GDPR compliance and optimal cost-effectiveness, email verification tools are indispensable for any marketer eyeing reduced bounce rates and improved segmentation strategies. If you choose the right email verification tool, you can enjoy the process of quickly and easily identifying your total list’s invalid, risky, and catch-all emails.
A Comparative Insight: Scrubby vs. ZeroBounce
Scrubby and ZeroBounce stand as key players in email verification and validation, vital for maintaining high email deliverability. From identifying existing and non-existing email addresses to revealing problematic and risky accept-all emails – this comparative insight of both tools will help you to effectively combine their features and capabilities to significantly enhance the accuracy of your Email Marketing strategies.
ZeroBounce: Unleashing AI-Powered Verification Prowess
ZeroBounce specializes in sorting and verifying email lists with 99% accuracy, harnessing the power of AI in its email sortation process.
ZeroBounce is one of the most well-known email verification software. The tool enables you to verify not only big email lists but also a single email address directly on the browser:
- Smooth Integrations: Affords compatibility with various email marketing platforms like Mailchimp, ensuring user-friendly operation.
- Multifaceted Feature Set: Brings to the fore features such as real-time verification, invalid email detection, and spam address identification.
- Adaptable Pricing: Offers a spectrum of plans, catering to a wide array of business needs and scales.
Integrating with such famous Email Marketing platforms as Mailchimp, Constant Contact, etc. ZeroBounce uses AI in the email address sortation process. The tool divides the existing email leads into 2 categories – Valid and Invalid by removing spammy and abusive addresses, and those domain addresses that can not accept mail.
In order to understand the list’s deliverability level, you can test the cleaned-up email list with up to 20 email addresses using the ZeroBounce test.
ZeroBounce Key Features
- List upload formats such as CSV, TXT file, etc.
- Invalid and fake email address detection
- Duplicate address elimination without charges
- Real-time Email verification
- Spammy, abusive, catch-all, and temporary email address identification
- 99% verification accuracy level
- Integrations with Active Campaign, GetReponse, Shopify, etc.
- API integration
- Email Finder
- Email Activity Data
- AI email list analysis
- Blacklist notification
- Multi-domain DMARC monitoring
- GDPR, SOC 2 Type 2, PCI compliance
- 24/7 live chat, phone, and email support
Scrubby: Enabling a Deeper Dive into Email Validation
Scrubby is an email validation app that assists business owners in safely catching and validating risky emails still enabling you to use them. You can totally lean on this tool to avoid the harm that affects a website domain or business account on the Email Marketing platform by not validating invalid email addresses in your list.
Scrubby emerges as a potent solution for businesses aiming for a deeper, more accurate email validation, focusing on the ‘Risky’ email segment:
- Operational Efficacy: Intuitive operation with 98.7% accuracy in identifying hard bounces.
- Data Compliance & Security: Upholds stringent data security and is GDPR compliant.
- Pricing Model: Offers a free trial and scalable pricing, ensuring a suitable plan for every business size.
Scrubby boosts the response rates ensuring businesses get a 2x level of ROI (Return on investment). This means that by using this tool you will avoid staying in the client’s Spam folder.
All sizes of businesses, such as established enterprises and agencies can highly benefit from Scrubby to boost their revenue by more advanced email campaigns. It enables you to validate your list and get in return “Valid”, “Invalid”, and “Risky” email segments. Then you can send the “Risky” email addresses to Scrubby for more than 90% accurate validation. After that, you are able to use these emails in your campaign instead of lifting them aside. In this way, you get a more detailed review of your ready-made email list to decide which address to include or exclude from the upcoming campaign.
Key Features of Scrubby
- 98.7% accuracy in validating hard bounces
- Free trial with up to 100 validation email credits
- Compliance with All SMTP-based email verification tools, such as ZeroBounce, NeverBounce, Hunter, MailerLite, MailerCheck, etc.
- Compliance with famous data providers support, such as Apollo.io. ZoomInfo, Cognism
- API integration
- Easy and fast setup
- One-click cancellation
- Data security and GDPR compliance
- 24/7 great customer support through Email or live chat
Scrubby’s working process in just 3 steps:
- Submitting the ready-made email list to the Scrubby platform
- Checking and validating the leads within your email list
- Receiving back your cleaned-up email list in just 2-3 days
Users who sign up, receive 100 free credits to try out the service within 7 days. This is a free trial period to try and examine Scrubby’s best features.
Scrubby’s lowest subscription value is $97 per month providing up to 2,500 validation credits and costs 3.88 cents per new credit. If you want to use more credits, you can just choose the higher plan with personalized pricing starting from 1K to 10M email validations. Prices start from 1.5 cents per validation credit.
Uniting Forces: Crafting a Foolproof Email Strategy with Scrubby and ZeroBounce
By tapping into the competencies of both Scrubby and ZeroBounce, businesses can formulate an impeccable email strategy in a few structured steps:
- Acquisition: Leverage data vendors such as Apollo or Listkit for initial email list acquisition.
- Preliminary Verification: Engage ZeroBounce for an initial, thorough sweep, effectively separating valid from invalid addresses.
- In-Depth Validation: Utilize Scrubby to methodically validate ‘Risky’ and catch-all addresses, ensuring no potential lead is prematurely dismissed.
- Campaign Rollout: Apply the verified and validated email list in your targeted email campaigns, ensuring precision and impact.
In the Spotlight: Scrubby and ZeroBounce Differentiators
- Validation Depth: While ZeroBounce excels in comprehensive verification, Scrubby delves deeper, ensuring that potentially problematic emails are exhaustively validated.
- Usability: Scrubby’s uncomplicated setup is contrasted by ZeroBounce’s slightly more complex initial setup, offering a varied user experience.
- Integration: ZeroBounce shines in its integrative capabilities across numerous platforms, whereas Scrubby may offer a smaller range but compensates with its API flexibility.
Concluding Thoughts: Harmonizing Verification and Validation to Maximize Impact
Utilizing Scrubby affords businesses an in-depth dive into email validation at an accessible price point, ensuring that no lead is disregarded prematurely. In essence, integrating the strengths of both platforms can lay down a pathway for a rigorously curated email list, ensuring your communications are not merely dispatched but, more crucially, are received, engaged with, and valued—thereby strengthening your brand’s digital communication strategy within the complex B2B arena.