What happens if I don’t validate my “risky” emails for my email campaign?
If you don’t validate your “risky” emails before launching your email campaign, you may face serious consequences that could severely impact your marketing efforts and overall business success. Here’s why:
1. Missed Opportunities:
Choosing to discard “risky” emails without attempting validation means you’re leaving a significant portion of your lead list—often as much as 42%—unutilized. This translates to missing out on potential opportunities to engage with prospects who might have been valuable customers. In essence, you’re reducing the effectiveness of your marketing campaigns by not reaching out to a considerable chunk of your target audience.
2. Increased Bounce Rates:
Including unvalidated risky emails in your campaign can lead to a high number of hard bounces. Hard bounces occur when emails are sent to addresses that are invalid or non-existent. When an email service provider (ESP) detects a high bounce rate, it can damage your domain’s reputation, making it more difficult for future emails to reach your recipients’ inboxes. A tarnished sender reputation can lead to lower deliverability rates across all your email campaigns.
3. Risk of Domain Burnout:
Sending emails to unvalidated risky addresses can also result in domain burnout. This happens when your domain is flagged by email service providers due to sending too many emails to invalid addresses or engaging in what appears to be spammy behavior. A burned domain can lead to your emails being marked as spam or, worse, your domain being blacklisted. Once blacklisted, your emails are unlikely to be delivered to your intended recipients, causing a significant drop in engagement and conversions.
4. Account Suspension or Shutdown:
In the worst-case scenario, failing to validate your risky emails can lead to your email service provider shutting down your account. ESPs have strict guidelines to protect their own reputations and the deliverability of their networks. If your account is associated with high bounce rates or spam complaints due to sending to risky emails, your provider may suspend or terminate your account to avoid jeopardizing their own deliverability.
The Solution: Validate with Scrubby
To avoid these pitfalls, it’s crucial to validate your “risky” emails before launching any email campaign.Unlike standard SMTP-based email validation tools, Scrubby goes beyond by uniquely incorporating risky and catch-all email checks to provide comprehensive validation. This ensures an impressive 98% deliverability rate, helping you maximize your lead list and protect your sender reputation.
Don’t let risky emails sabotage your marketing efforts. Use Scrubby to validate your email list and ensure a successful campaign every time.
