The Importance of Email Validation: Why You Need It Today

Email validation is a crucial process that every business should prioritize in their email marketing strategy. In today’s digital age, ensuring the accuracy and deliverability of email addresses is more important than ever. From improving your sender reputation to increasing email engagement rates, there are countless reasons why email validation should be a top priority for your inbox. Read on to discover the 5 key reasons why email validation is essential for your email marketing success.

the importance of email validation - Scrubby

Why is Email Validation Important?

Email validation is the process of checking if an email address is valid and deliverable. It involves verifying that the email format is correct, the domain exists, and the recipient mailbox can receive emails. This process is crucial for maintaining a clean and healthy email list, as it helps reduce bounce rates, minimize spam complaints, and improve overall deliverability. By ensuring that your emails reach the intended recipients, you can increase the effectiveness of your email campaigns and enhance your brand reputation. 

Email validation is a proactive step that every business should take to optimize their email marketing efforts and achieve greater success in reaching their target audience.

How is Email Validation done?

Typically, software tools like Scrubby, ZeroBounce, Neverbounce are employed to scan through long lists of email addresses and remove invalid ones.

The specific procedure varies from tool to tool, but it generally follows a similar outline:

First, the tool will check for known spam traps, which are email addresses set up to catch senders violating email spamming rules. Generally, this won’t be much of an issue if you’ve acquired your email list organically. But, if you have addresses from different sources in your email database, you should double-check to avoid being blacklisted.

Next, your email validation service will check for invalid email addresses and syntax, like misspellings or typos. After that, the validator will verify the domain name. To do this, it will look at the mail server’s DNS and MX records to verify that the domain exists and can receive emails.

For example, if you have an email with a non-existent domain, the validation tool will check the domain registration. It will proceed with email list cleaning if it doesn’t exist, removing this email from your list.

Finally, the email address validation tool will check individual mailboxes using the SMTP protocol. The tool will ping the mailbox, and if it gets the proper response, it will know that the mailbox exists and is deliverable. If not, it will remove that address.

Email validation is closely related to email address verification, which goes an extra step to check whether the address belongs to someone and is active. Some email verification tools will also check whether an address frequently marks emails as spam. If so, it will flag the address for removal to reduce the risk of spam reporting.

5 Reasons Your Email Marketing Needs Email Validation

  • Protecting your sender reputation

Maintaining a good sender reputation is vital for the success of your email marketing campaigns. Email validation plays a key role in this by ensuring that your emails are sent to valid and engaged recipients. By regularly validating your email list, you can avoid sending emails to invalid addresses or inactive accounts, which can result in high bounce rates and damage your sender reputation. A poor sender reputation can lead to your emails being marked as spam, affecting your deliverability rates and hindering your ability to reach your target audience effectively. Protect your sender reputation by implementing email validation as a standard practice in your email marketing strategy.

  • Improving email deliverability rates

High email deliverability rates are essential for the success of your email campaigns. Email validation helps in improving these rates by ensuring that your emails reach the intended recipients’ inboxes rather than being flagged as spam or bouncing back. By regularly validating your email list, you can reduce the chances of your emails being filtered out or blocked by ISPs, ultimately increasing the likelihood of your messages being seen and engaged with. Enhance your email deliverability rates by incorporating email validation as a fundamental step in your email marketing efforts.

  • Reducing bounce rates and increasing engagement

Reducing bounce rates and increasing engagement are crucial aspects of maintaining a healthy email marketing strategy. Email validation plays a vital role in achieving this by identifying and removing invalid or inactive email addresses from your list. By ensuring that your emails are delivered to active and receptive recipients, you can significantly reduce bounce rates and enhance engagement metrics such as open rates and click-through rates. This not only improves the effectiveness of your email campaigns but also helps in building a more engaged and responsive audience. Stay ahead of the curve by prioritizing email validation to optimize your email marketing efforts.

  • Find Catch-All Email Accounts

At first, this might not seem like a problem – after all, the email is still delivered. Unfortunately, it’s not that simple. Catch-all email accounts can be configured only to accept emails to invalid addresses temporarily. Then, the user can elect to bounce them back. So good email validators can detect catch-all email accounts and help you avoid the risks associated with them. 

Catch-all email accounts are email addresses set up to receive all emails sent to a domain – even invalid email addresses. For example, imagine a website with the domain email.com. 

It has only one valid email address: valid@email.com. However, since it is a catch-all account, it will receive mail sent to any address that ends in email.com, even invalid@email.com, notreal@email.com, etc.

  • Increase Conversions

When you remove invalid emails from your list, you’ll naturally increase your conversion rates. Your emails arrive in the subscribers’ inbox, and if you’ve implemented the right email marketing practices, open rates will boom.

Plus, when you remove invalid email addresses, you improve your deliverability, making it more likely that you’ll get conversions. Email validation can increase conversions by 55%, a survey showed that Risky emails are ignored by 72% of businesses, which results in missed opportunities. Conversions increased because prospects felt more confident that they would receive a response.

Why? Implementing the email validation demonstrated a level of sophistication, and the whole system helped collect solely correct emails.

Conclusion: Incorporating email validation into your strategy for success.

By ensuring that your subscriber list is accurate and up-to-date, you can improve your deliverability rates, increase engagement, and ultimately drive better results from your email campaigns. Email validation not only protects your brand from potential legal issues but also enhances your reputation as a trustworthy sender. Make email validation a priority in your marketing efforts to reap the benefits of a clean and responsive email list. Stay ahead of the game by validating your email addresses and setting the stage for successful email marketing campaigns.

Don’t let catch-all emails undermine the success of your email marketing campaigns. Equip yourself with the knowledge and tools needed to navigate the catch-all conundrum effectively. With Scrubby by your side, you can validate your email list with confidence, knowing that your messages will reach genuine recipients and drive meaningful results. 

Sign up for Scrubby today and take control of your email marketing success! 

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Erik Paulson

Erik Paulson is a distinguished entrepreneur and the CEO of Vendisys, Scrubby, Golden Leads, Inboxy, and several other companies. With more than 15 years in the industry, Erik stands as a pivotal figure in lead generation. He has been the catalyst behind a series of successful ventures, where he has pioneered innovative strategies for creating meeting-ready leads, validating risky emails, and enriching data, thereby setting new industry standards. Erik's profound insights and strategic foresight are highly respected and sought after in the industry. Under his leadership, Vendisys and its associated companies continue to redefine and advance the future of lead generation.